Engaging Rings on Engagement Ring Style

From LoveToKnow EngagementRings

This is part 2 of an interview with Dana Stone on engagement ring style -- read part 1 here.

Add color with gemstones.

How can you help a couple discover their best engagement ring style?

In helping a couple determine the best style for them, I discuss their lifestyle, personal styles, and what is most important to them -- center stone, mounting, or both. I also determine what kind of wedding band they will want to wear with their engagement ring. I always ask if price were not an issue what would be their dream ring? I want my customer to wear their engagement rings and enjoy them. If you don’t find out what the customer’s goals are, their ring could end up sitting in a drawer because it does not fit their lifestyle.

What are the benefits of working with a custom designer instead of buying a ready-made ring?

My experience and knowledge will greatly benefit any customer working with me. Most customers, and even jewelry salespeople, can’t really spot poorly cut stones or average workmanship. Most of the rings in a retail store are inexpensive with poorly cut, mediocre diamonds and second rate workmanship. Even though the price is inexpensive they are overpriced for what they are. Or you will find well-made, high-end designer rings that are very expensive, and extremely overpriced -- you are paying for the brand, not just the quality. All diamonds have sparkle and are beautiful and I want my customer’s rings to have the most sparkle and the finest workmanship for an affordable price. I give my customers value no matter what they want to spend.

Princess Cut with Trillion Side Stones

What can a couple on a budget do to purchase their dream ring?

There are many things I do to work with couples on a budget to obtain their dream ring. Sometimes it’s a very expensive mounting they are in love with that is soaking up their budget. I can recreate the same look using less diamonds, but a similar style. Often they want a large diamond, but have the budget for a smaller one. There are many practices I use to make a diamond appear larger. I have ways to double the look of a diamond.

What is the biggest mistake you see couples make when shopping for an engagement ring?

The biggest mistake I see couples making when shopping for an engagement ring is basing their decision on a piece of paper that proves their diamond is certified. A diamond is a natural material formed by the earth over billions of years of heat and pressure. There is so much more to a diamond then color and clarity. How the stone is cut and the proportions have a large effect on the beauty of a stone.

It takes a trained eye to decipher the exceptionally fine diamond material from the average. I do believe in buying certified diamonds, but not all labs are created equal. G.I.A. certificates are the most respected, and therefore those diamonds command the highest price. Some labs have very compromised grading on their diamonds. The 4 C’s, (color, clarity, cut, carat weight) although incredibly helpful in determining value, are not the only answer. You need an expert eye to spot fantastic diamond material.

Thank You, Dana Stone!

LoveToKnow Engagement Rings would like to thank Dana Stone for sharing her expertise into engagement ring style and current trends. For more information about Engaging Rings, visit EngagingRings.com, call (312) 658-0366 or arrange a visit to the Chicago store:

Engaging Rings, LLC
29 East Madison St. #1220
Chicago, IL 60602

<< Read part 1 of this interview



 


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