De Beers

From LoveToKnow EngagementRings

A De Beers diamond is an exquisite gem, the perfect choice for a stunning engagement ring. But what makes these diamonds so special, and why is this particular jeweler synonymous with the idea of quality and perfection in diamond jewelry?

De Beers boutique, Las Vegas.

About De Beers

With a company history of more than 100 years of quality jewelry, this elite designer boutique is one of the industry’s leading diamond retailers. High standards of quality and excellence give each stone an exceptional appearance, and that quality is matched through expert workmanship and attention to detail.

Standards of Quality

In 1939, De Beers pioneered the four Cs of diamond quality: cut, carat, color, and clarity. Today, those standards are the bare minimum criteria for judging diamond quality throughout the industry, and to continue to excel, the company has stretched beyond those four characteristics. Recognizing that a stone’s cut is the only factor created by man, the designer has driven cut standards even higher as it strives for perfection and anatomical symmetry in each stone. A poorly cut stone will leak light, giving the gem a dull, shadowy appearance, whereas a perfectly cut stone will exhibit the maximum “diamond fire” and internal brilliance, giving it an even larger appearance than its carat weight may indicate. Each De Beers stone is scanned to gauge its perfection before it is deemed suitable.

The high quality standards of this designer stretch beyond jewelry, however. The company is committed to preserving the integrity of the diamond industry, and has strict regulations in place to prevent conflict diamonds from being incorporated into any of its jewelry. Furthermore, no stones are chosen that have employed child labor or other unethical practices.

Types of Jewelry

There are several types of diamond jewelry available at De Beers boutiques. While the most popular collection is the bridal selection, including engagement and wedding rings, other types include:

De Beers Engagement Rings

An engagement ring may be the first or only piece of diamond jewelry a woman owns, and a ring from this exclusive designer is one that will reflect her love and commitment in its perfection. There are a variety of designs available, and solitaires are by far the most popular choice. Several fancy shapes are available, including emerald and princess cuts, either alone or paired with complementary accent stones. Pave settings are popular, as is the exclusive Trident design – a round stone in a unique triple prong setting that allows the maximum amount of light to enter the gem.

Engagement rings may be set in platinum, yellow gold, or white gold, and many designs are planned to match the simple wedding bands the designer offers.

Visiting a Boutique

Only De Beers boutiques are authorized to sell the company’s work, making each piece even more sought after and exclusive. Boutiques are located on Fifth Avenue in New York City as well as on Rodeo Drive in Beverly Hills, along with numerous international locations in London, Paris, Tokyo, and other cities. The company’s website has an extensive catalog of its jewelry collections, but no prices are quoted and interested individuals must contact a boutique for more information. Private, personal viewings can be scheduled to give couples an individualized look at this high-quality jewelry designer.

The De Beers slogan, “A Diamond is Forever,” perfectly epitomizes the company’s commitment to excellence and perfection. With that type of quality inherent in every exclusive piece, such lustrous gems truly make an impression to last forever.


 


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