Blue Nile Diamonds

As more couples shop for engagement rings online, they are turning to Blue Nile Diamonds, the world’s largest online retailer of certified diamonds and diamond jewelry. Before choosing an online ring or piece of jewelry, however, it is important for consumers to investigate Blue Nile as thoroughly as they would any jeweler.

History of Blue Nile Diamonds

Founded in 1999, the company has become the largest online jewelry retailer in the world. Blue Nile is listed on the NASDAQ trade exchange as NILE, giving the public both control of and rewards from the company’s success. The foundation of the company’s philosophy is the idea that choosing an engagement ring or other type of diamond jewelry does not need to be a complicated issue. This has been so successful that Blue Nile has been recognized by Forbes, Time, and other prestigious publications.

Shopping at Blue Nile Diamonds

Customers can shop for a wide variety of jewelry at Blue Nile with an educated, no-pressure approach. The company chooses only the finest quality diamonds for their assortment of pieces, and each gem has been independently certified to guarantee quality. Blue Nile diamonds must meet minimum quality standards, including color, clarity, and cut specifications, regardless of the stone’s carat size.

That attention to quality goes beyond just diamonds, however. Blue Nile also enforces strict quality standards for the pearls it uses, as well as other gemstones and the metal used in each piece of jewelry.

Types of Jewelry

No matter what type of jewelry a couple is interested in, they can find high quality examples at Blue Nile, including earrings, necklaces, bracelets, anniversary pieces, eternity rings, men’s rings, bridal sets, and more. Blue Nile diamonds also include one of the largest selections of loose stones in the world, with more than 52,000 stones of various sizes, shapes, and quality levels to choose from to create the perfect customized jewelry. For customers interested in gemstone jewelry other than diamonds, rubies and sapphires are also available, though Blue Nile does not typically carry fancy colored diamonds.

Customer Service and Satisfaction

In order to provide customers with the best possible service, Blue Nile recognizes the necessity of educated, knowledgeable consumers. They offer a number of educational pages with topics including:

• Types of jewelry
• Diamond characteristics
• Finding the perfect engagement ring or wedding ring
• Metal comparisons ( platinum, sterling silver, titanium, etc.)

An educated consumer is one who can recognize quality and find the perfect piece of jewelry to meet their needs. Blue Nile is confident enough about the quality of their merchandise that they encourage every shopper to study so they can be well-informed and recognize the exceptional workmanship and superior worth of Blue Nile diamonds. For anyone who wants additional information, trained specialists are available to offer no-pressure assistance via e-mail or the telephone (toll free at 1-800-242-2728). After each purchase, return policies are in place to guarantee continuing satisfaction.

Website Features

In addition to educational pages and standard search and shopping features, the Blue Nile website offers several unique characteristics to enhance the shopping experience. Wish lists are available for customers to mark their favorite pieces, and both financing and insurance options are available as well. Gift ideas are provided both by type of jewelry and by occasion, and advanced search options allow users to narrow down their selection by key characteristics. When shopping for loose stones, detailed information including the stone’s anatomy, grade, and other characteristics allow shoppers to closely compare stones to make the best choice for their needs and budget.

Blue Nile Engagement Rings

The most commonly purchased diamond jewelry is, naturally, engagement rings. Blue Nile diamonds make excellent engagement rings, whether a couple is interested in a traditional solitaire or a contemporary design. Blue Nile offers a tremendous selection of engagement styles, including pave settings, bridal sets, Asscher cuts, and dozens of unique settings and styles. Customers can also select a loose stone to suit their needs and have them set into personalized rings.

From simple earrings to elaborate engagement rings, Blue Nile diamonds create exquisite pieces of glittering jewelry. With simplified shopping and stone comparison features, Blue Nile offers users a superior opportunity to find the perfect diamond without the hassle of visiting different jewelers and stores. For the perfect diamond engagement ring, there is no better place to shop than Blue Nile.